I entered the User Experience Design field through the finance and healthcare.

Within these sectors I witnessed the impact of poor design on everyday people. The amount of time and money lost to user error was staggering. The language on forms was misinterpreted, clients struggled to understand important procedures, and major industry changes failed to be implemented due to poor communication.

I saw both industry professionals and members of the public struggle to navigate the online portals offered by major banks, hospitals, insurance companies, and government agencies.

It is my goal to help take the frustration out of everyday interactions online.

Services provided to the public should be designed for them.